26 Mar Why Your Auto Repair Shop Needs A Google Maps & Google My Business Listing
Need to get somewhere in a hurry? In the past, you’d have to wrangle with an outdated map to plot the shortest route. The map wouldn’t be able to tell you the duration of your trip or if you’d encounter traffic on the way. You’d have to take your chances and hope for the best. Thankfully, times have changed. Now, anyone with a smartphone can call up any location and see the quickest route to get there. While this is convenient for your personal life, it’s also something that could impact your business. Auto repair shops, in particular, could stand to benefit from claiming, securing and optimising their Google Maps and Google My Business listing.
It’s All About Convenience
Google Maps has become a preferred navigation tool for many reasons. It’s easy to access, regularly updated and filled with useful information such as possible road closures or car accidents ahead. A customer using it only needs to open the application on their phone to get going.
Google Maps offers businesses a free service called Google Places, which allows you to list your business’s location on Google Maps. It means that should a person search your business online they’ll find directions to it. Usually, your Google Places listing will form a part of your Google My Business (GMB) profile, which brings with it dozens of additional advantages.
- It Builds Trust
Google must verify your listing to prove that you have a brick and mortar location that someone can visit. If your business appears in a search, it will show customers that you exist and can be trusted. Customers who have frequented your business can rate you, and it will appear here. A potential customer is much more likely to consider your business if they can see that other customers have had good experiences with you.
- It’s Provides Useful Information
Your listing will include information such as your email address, phone number, operating hours, as well as the prices you charge for services. Thanks to this, customers can call or email you before they visit. It means that those who eventually click on your address will be informed and serious about making a purchase.
- It’s Good For SEO
Most people don’t like travelling far unnecessarily – and when it comes to car issues, you can’t afford to travel long distances. With your listing, a person could search “flat tyre repair” and see the auto repair shops close to them. It will alert potential customers to your existence and entice them with your proximity and convince them with positive reviews. Should they also click on your listing’s website link for more information, this will boost your site traffic and possibly influence your search engine rankings.
Ready to experience these benefits? Then all you need is the right support from a marketer that understands what you offer and what you’d like to get out of your marketing. As specialised marketers for auto repair shops, Auto Repair Marketeers can help you get going with both your GMB and Google Maps listing through our GMB-Google My Business Ranker. It’s something that we offer as standard with each of our four service options, so contact us today to find out what your next step should be.