26 Mar Does My Auto Repair Shop Need SEO?
In the past, promoting your business would involve passing out flyers, creating television commercials and word of mouth. As the world has gone digital, it now consists of building a website, having a social media profile and investing in Search Engine Optimisation or SEO. SEO is something that many businesses find challenging, as it involves dozens of activities that get your website to rank better on search engines. To understand just how critical SEO is for your automotive business to succeed, you first need to understand what it has to do with search engines – and the potential it has to offer if you stick with it.
Why Do Search Engines Matter?
Just a few decades ago, if your car started making strange noises, you would haul out your copy of the Yellow Pages and search for an auto repair shop in your neighbourhood. These days, you can visit Google (the world’s largest search engine), type your car brand and geographic area into the search bar and get thousands of options to choose from. Logic dictates that the first few listings will be the most relevant to you, while those on the 5th or 6th page will be less so. Enquire now for auto repair shop SEO services.
As a search engine, Google’s top priority is to make the search engine user happy. It means giving them what they need. After all, if a search engine keeps giving you content that isn’t relevant, you’ll stop using it. It’s why your website will be penalised or rewarded according to how well it meets customer needs. Give them what they want, and you’ll rank well. In digital marketing terms, this is called User Experience or UX. The better the UX, the more likely the visitor will convert into a lead.
The Power Of SEO
There are dozens of elements that make a website relevant to someone, and these are called on-page and off-page factors. On-page ones include using the right keywords, having a fast loading website and making it easy for customers to call or contact you by having an easy to use contact form. Off-page elements include making sure other websites are linking to your website or listing it. This will involve creating links on important industry sites and industry directories.
Together, these elements will work towards improving your rankings organically – meaning you won’t be paying for them directly. It’s something that involves a consistent, long-term effort, so it can take some time for you to see results.
Real, Trackable Results
All your SEO efforts create a digital trail behind them. It means that you can use tools like Google Analytics to track your progress before, during and after SEO so you can see what is and isn’t working. It’s an ongoing process, and you’ll need to optimise your site for success continually.
The results? Your auto repair shop will build brand awareness among the right audience, and you’ll convert more customers who arrive on your website. They’ll find it user-friendly, and you will bypass your competition by offering your audience what they want.
At Auto Repair Marketeers we value SEO and what it can do for businesses like yours, which is why we offer a Website Ranker as standard with all our service pages. Contact us today to find out how your auto repair shop can benefit from it.
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